In 1919, Alfonso Bialetti opened a workshop in Italy producing semi-finished aluminium products. Motivated by an entrepreneurial spirit, he transformed his workshop into a studio for the design and production of market-ready finished goods. Thanks to his brilliant intuition, in 1933, the Moka Express coffee maker was born. Later, thanks to the ambition of his son Renato, its Art Decò design was to revolutionise the way of making coffee at home and to immediately establish the company as one of the leading Italian manufacturers of coffee makers.
The Bialetti Moka celebrates more than 75 years of classic design elegance and technological simplicity. From the early 1950’s to the present day, Bialetti has manufactured well over 200 million coffee makers. In particular, the Moka Express has become iconic and has allowed millions of consumers to enjoy great coffee. Because of its famous design and pioneering leadership, beware of many look-alikes and “me-too” brands that try to but can never claim the quality and design of Bialetti.
Did you know?
The Bialetti mascot called “l’omino con I baffi” or the mustachioed little man is a caricature made by Alfonso’s son. The mascot’s index finger is held up as if ordering another espresso.
Thanks to its patent, Bialetti is the only coffee maker in the world that has 8 sides (legally).