Val Verde

Val Verde is Australia’s leading brand for Italian tomato products such as canned tomatoes and passata sauces.  The name ‘Val Verde’ literally means ‘Green Valley’, and indeed the brand is related in creation to the well-known brand of olives “Green Valley”. Well-known by consumers and chefs alike, Val Verde’s reputation has grown on a dedication to bringing the best of what Europe, specifically Italy has to offer in multiple product groups. 

 

 

The Val Verde brand is a 100% Australian owned brand steeped in European heritage and artisan tradition, combining and a mentality of great quality at everyday value prices.  Most famous for tomato products, Val Verde has also partnered with producers to offer a wider range of products, including canned legumes, grissini (Italian breadsticks) and gnocchi, retaining with these additional products an uncompromising  stance on top quality and taste.

 

 

Did you know?

  • Beans have a well-deserved reputation of being the musical fruit unless you eat them regularly. The more often you eat beans, the less gas you’ll have
  • In Tuscany, a Ricotta Gnocchi with Spinach is called Strozzapreti which translates to “priest-stranglers”. Apparently, a priest choked to death after eating the dish too quickly because it was so wonderful
  • It is believed that Grissini were invented to prevent spread of disease. Around 1675, the young Duke Vittorio Amadeo di Savoia was so sick he couldn’t keep anything down so Carlo Emanuele II asked a baker from Turin, Antonio Brunero, to create something that the young duke could digest. The request was for something ‘long, light and subtle’. From his ovens, Antonio produced a thin crispy breadstick called ‘Ghersino’, a smaller version of ‘Ghersa’, which was a long thin bread. The young Duke ate the breadsticks until he recovered from his illness, thus saving the monarchy and also initiating a new food sensation to the country